Taskswitching, or set-shifting, is an executive function that involves the ability to unconsciously shift attention between one task and another. In contrast, cognitive shifting is a very similar executive function, but it involves conscious (not unconscious) change in attention.
ECONOMIC & PSYCHOLOGICAL COSTS OF SWITCHING FROM ONE ALTERNATIVE TO ANOTHER
Switching costs; Switching cost
Switching costs or switching barriers are terms used in microeconomics, strategic management, and marketing. They may be defined as the disadvantages or expenses consumers feel they experience, along with the economic and psychological costs of switching from one alternative to another.
1. In one study, college students who played action games regularly processed information more quickly, could track more objects at once, and had better task–switching abilities.